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Advertise in the UpState CA Visitors Guide
Each year, the Shasta-Cascade Wonderland Association brings the spirit of UpStateCA to life through its official Visitor Guide—a beautifully curated, 70+ page invitation to explore one of California’s most captivating regions. Filled with inspiring photography and insider tips, the guide showcases everything from outdoor adventures to hidden gems waiting to be discovered.
With approximately 30,000 copies distributed annually, the guide reaches travelers near and far. You’ll find it at the California Welcome Center in Anderson and visitor centers throughout the region, and at travel trade shows and airports, and advertising distributed beyond UpStateCA. For those planning from afar, an interactive digital version extends its reach across the globe.
Interest continues to grow, with hundreds of guides mailed each month to curious travelers eager to start planning their journey.
For more information contact - laurie@shastacascade.org
Ad Pricing and Sizes
$725
$1,250
$1,650
$1,950
$2,850
$3,100
$3,600
