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Shasta Cascade Marketing/Membership Benefits
The Shasta Cascade Wonderland Association, a not-for-profit organization, was founded by a group of local business leaders in 1927. With a mission of promoting economic development through recreation and tourism in the eight-county region known as the Shasta Cascade (Butte, Lassen, Modoc, Plumas, Shasta, Siskiyou, Tehama and Trinity), the Association has developed a variety of strategies to accomplish this goal.
UpStateCA's six main strategies:
- Produce Shasta Cascade's official regional UpStateCA Visitors Guide.
- Operate the California Welcome Center in Anderson.
- Providing information to potential visitors and tour operators via our website.
- Participating in a variety of face-to-face and virtual trade and consumer travel shows.
- UpStateCA's regional destination marketing organization for outdoor recreation and travel media.
- International Marketing with itineraries and video in English, Spanish, Germany, French, Italian, and Chinese.
If you would like to partner with Shasta-Cascade Wonderland Association, please call Lisa May at 530-515-8485 or lisa@shastacascade.org.
