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The Shasta-Cascade Wonderland Association is a non-profit organization that is guided by a 11-member board of directors. These representatives of the tourism and hospitality industry donate their time and energy to help us build a bigger and better tourism economy in the Shasta Cascade Region.
| Position | Name | Business/County |
| Board President | Dave Gowan | Red Bluff/Tehama County Chamber, representing Tehama County |
| Vice President | Matt Doyle | Lake Shasta Caverns, representing Shasta County |
| Secretary/Treasurer | Jeff Titcomb | Quincy Chamber of Commerce, representing Plumas County |
| Past President | Ed Rullman | Best Western PLUS Hilltop Inn Redding, representing Shasta County |
| At Large Member | Heather Dodds | Discover Siskiyou, representing Siskiyou County |
| At Large Member | Richard Dinges | Weed Chamber of Commerce, representing Siskiyou County |
| At Large Member | Ryan Cinelli | Lakeview Terrace Resort, representing Trinity County |
| At Large Member | Julia Ellis | Strawhouse Resorts & Cafe, representing Trinity County |
| At Large Member | Lorissa Soriana | Modoc Outdoor Recreation & Tourism, representing Modoc County |
| At Large Member | Tina Peluso | Great Shasta Rail Trail Association, representing Shasta County |
| At Large Member | Kelly Ackley | Lassen County Chamber of Commerce, representing Lassen County |
| At Large Member | Open Seat | Representing Butte County |
| At Large Member | Open Seat | Representing Lassen County |
